The Indian market is vibrant and dynamic and a medley of modern lifestyles and traditional values marked thriftiness and experiential indulgence.

The key beneficiary of most products manufactured in India is an aspirational middle Class, comprising largely of educated youth, with increasing disposable incomes.

Diversity does not occur only at the marketing end. It gives rise to unique manufacturing and distribution economics, which must be looked into as well before setting up a business in India.

India is fast emerging as an investment-friendly destination for global capital with decisive political leadership focused on reforms.

The government has set up a fully functional single-window system for starting a business that would allow entrepreneurs to get more than 100 central and state government clearances online. The introduction of Goods and Services Tax (GST) to foster a common and seamless Indian market has just come into effect.

The Government is focusing on the rationalization of restrictive labour and environmental and foreign direct investment (FDI) norms that have deterred investment and job creation in recent years.

Low real estate costs: India offers much lower land costs. Rentals for manufacturing sites are also lower when compared to Sydney, Melbourne, Brisbane, Shanghai, Beijing, Guangzhou, and Shenzhen.

Low labour costs: The cost competitiveness of labour is the key driver for the manufacturing sector in India. The cost of labour for the manufacturing sector is cheaper when compared to developed countries. Besides, rising manufacturing wages in China will reaffirm India as the future destination for manufacturing.

India offers advanced engineering skills (process, product, and capital engineering) and established raw material base (due to a mature supply base). India’s consumer market is growing and is the real reason for many manufacturing (electronic) industries, this gives them an opportunity to build greater intimacy with customers and therefore, improve customer experience in real-time.

• India is the third-largest economy and the second-largest English-speaking nation across the world. India is fast emerging as an investment-friendly destination for global capital.
• India is the 6th largest vehicle manufacturer worldwide. And that is not the only list that sees this Asian nation in the top 10.
• India is ranked as the world’s largest arms importer. Russia, Israel, the UK, and the USA have been the prime investors in the Indian defence sector.
• Indian pharma exports recorded 21.7 percent growth to 1.72 billion, a jump of over 13 percent as in June 2019.